"America By The Numbers" - Documentary


1) This video informs the audience that advertising companies need to target multi-cultural audiences. This is a multi-cultural nation that is growing faster than the total population as a whole. Latino's are growing at a rate 4 times the national average. More than 1 in 5 millennials in America are Latino. Using multi-cultural families in advertisements are extremely successful, as shown by the Cheerios commercial in this documentary.

2) I would use Facebook and Youtube in order to reach millennials of Hispanic women in the U.S.. 73% use Facebook to communicate and keep in touch with their loved ones throughout the world. 75% of Hispanics go to Youtube when it comes to searching for a product or service they are interested in. They also use Youtube to search for ads that represent their Hispanic culture.
http://team624comm.com/social-media-strategy/hispanics-social-media-current-trends/

3) Nikes, "Find Your Greatness" advertisement targets a diverse audience. They target whites, blacks, asians, handicapped, all different ages, and much more. This advertisement is showing how this diverse group of people all engaging in some type of physical activity.
https://m.youtube.com/watch?v=WYP9AGtLvRg

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